Employer Branding Workshop

Becoming an employer of choice is no longer an option, it's a necessity, especially in China where the fast-booming economy and rapid decline in population growth have created a severe shortage of trained professionals. Changes to work environments, crippling skill shortages and an increasingly discerning workforce make it vital that companies build a strong employer brand.

The war for quality staff is intensifying, and HR professionals face the twin challenges of talent shortage and retention. Gone are the days when you simply placed an ad in your local paper and were bombarded by quality applicants grateful for any opportunity. Today, the quality candidate is more likely to interview you, as they decide who they want to work for.

Strong employer branding helps not only in attracting the best talent, but it also gives staff a stronger sense of pride and ownership - which ultimately inspires them to give their best performance and live the values and brand promise of the organization.

Peter will guide you step-by-step through what it takes to build a powerful employer brand, providing you with a checklist, and a discussion of what that brand should look like.

Maximum Employment Marketing Group organizes many events throughout the year that are designed to keep our people, and our clients, fully up to speed with the latest industry insights and developments. Happy to know that we are not the only one preaching the importance of employer branding, we instantly decided to support this event by becoming the exclusive sponsor and invite some of our clients to attend this one day workshop on employer branding. We believe that knowledge is power, and so our investment in training, development, communications and networking means that all events are free of charge for our clients.

tags:employer branding  employer branding china  employer branding workshop  

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