Creative recruitment advertising

Nirvana gym is the largest chain of gyms in Beijing. In an attempt to recruit new members to the evergrowing new trend of personal fitness, they opt for something unusual, Instead of simply placing an ad in the local newspaper, the entrance gate near the gym was used as a makeshift chest expander.

The idea of going to a gym to pump iron is becoming more and more popular in China's major cities. To grab the attention of people living in the area of Beijing's Nirvana Fitness Center, a revolving outdoor board did the heavy lifting, resulting in a significant jump in membership.

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